Multiples Vary Wildly By Industry, Company Size, And Growth Potential. Generally, Small Businesses In Ontario Sell For 2.0x To 4.0x Their Seller’s Discretionary Earnings (SDE). Larger, Professionally Managed Companies Might Sell For 4.0x To 7.0x (or Higher) Of Their EBITDA. Factors Like Recurring Revenue, Customer Diversity And Strong Management Teams Push Multiples To The Higher End Of The Spectrum.